The Story
The No Sign Wine Bar is a well known Swansea stalwart, having been a wine merchants or bar since way back in 1690. 
The existing logo only dated back to 2012 but was dark, dated and a surprisingly large file being chock full of gradients. Having previously worked with No Sign we'd managed to brighten it up a little,  in 2020 offered the perfect time to produce a real updated look.
The No Sign Wine Bar is steeped in history and abandoning the feel they had cultivated over years for a full change would not be appropriate but there was definitely the opportunity to bring in a new more contemporary look and fresher colours without losing the warm, welcoming feel the bar is known for.
The Objectives
⬤    New logo, a continuation of the previous format
    Specified font for the venue to use on all literature
    Core colour set
    New menus and posters for the bar

Logo design development

No Sign Wine Bar updated logo development

poster design

No Sign Wine Bar poster selection

The Result
The decision was made to separate promotional material, with long term display using the core colour range, centred around the deep red used prominently within the bar, but short term material using a lot more vibrant colour. Also brought in was a more fluid watercolour effect to break the staid appearance of previous material. ​​​​​​​
The posters shown here give an example of the variety we were able to work with. For literature that's intended to be on display for long periods of time, the primary colour set is used, the centre poster is to be displayed outside the building. For event and short term use more vibrant colours can be used, such as with the mask poster.
The venue has quite an extensive menu and is printed on a cream coloured paper, that much they wanted to keep. SO the menu has been kept simple in two columns with some small illustrations for a splash of colour.
Menu design

No Sign Bar Summer 2020 Menu

Seasonal menu design

No Sign Bar Beaujolais Menu