Thomas de Grey is a Bristol based arborist and gardener. He requested a logo that both drew upon his family crest and be suitable the wealthy residential areas he works.
⬤ Logo based upon a heraldic crest
⬤ Suitable for his clientele demographic
The crest consists of a chain entwined Argent Collared Azure with the motto "excitari, non hebescere" to be spirited, not sluggish.
the de Grey logo takes that though simplified and using well defined bold strokes. Replacing the chain is a series of vines and leaves. The overall look is intended to give the appearance you may associate with a heritage organisation.